Thank you for your interest in 10-4 Magazine. We’d like to take a minute and tell you about ourselves.
Our magazine features a unique multi-sectional layout that makes it easy to find what you’re looking for. We at 10-4 strive to publish a magazine that is informative, entertaining and useful to TRUCKERS. We are not just another “mouthpiece” for the trucking industry! Our main audience is owner-operators and company drivers, but our format and style appeals to small fleet owners, mechanics and “truck nuts” of all types as well. If you enjoy trucks and/or trucking, you’ll love 10-4 Magazine. And best of all, it’s a FREE publication, so everyone can afford it.
Started back in 1993, 10-4 Magazine has established itself as a well-respected publication within the trucking community. 10-4 Magazine is printed monthly and currently circulates approximately 28,000 copies per month. We have a staff of delivery drivers that physically distribute the magazine to hundreds of locations throughout California, Nevada and Arizona. We don’t just “box them up” and mail them to locations in hopes that they’ll put them out – we actually fill our racks and make sure everything is organized, clean and orderly. We also have racks at specially selected locations in Colorado, Missouri, New Mexico, Utah, Oregon and Idaho. We take pride in our magazine and the vast distribution network we’ve created, which now encompasses nine states!
From Sacramento down to Anaheim, from Fontana out to Las Vegas (and everywhere in-between), 10-4 Magazine is there! Our racks are located in places where truckers frequent every day to do their business. Places like heavy duty truck parts houses, fuel stops, truck washes, restaurants, truck dealerships and repair facilities, motels that cater to drivers, scales and our largest area of saturated distribution, the L.A. and Long Beach shipping terminals. Eventually, we plan to “Blanket the West” by adding locations throughout all of the 11 Western States. But since truckers pickup the magazine as they roll through town and take it with them wherever they go, our magazine tends to make its way across the entire country on a regular basis.
10-4 Magazine features a multi-sectional format that helps readers find what they’re looking for quickly. Our “Parts Department” section is bigger and better than ever and our “Repairs & Services” section continues to grow. If you are looking for good used equipment or hard-to-find parts, check our “Classifieds” section – you never know what you’ll find there. 10-4 Magazine also has a complete A to Z “Directory” where truckers can find just about anything they might need. This section also provides potential advertisers a low-cost way to get their name into the magazine. Of course, if you’re a driver looking for employment or an owner-operator looking for loads, our “Employment & Opportunities” section can help you hook up with the companies that are hiring. We also have a section devoted entirely to “Insurance Specialists” that cater to trucking professionals. But we’re much more than that!
Although 10-4 Magazine is primarily an advertiser for the trucking industry, we are also very well-known for the informative articles and valuable information we pass along to our readers. These articles cover safety and compliance issues, insurance, taxes, laws and regulations, business matters and other useful topics, just to name a few. We also have monthly columns that highlight some of our readers and their rigs, the historical aspects of trucking, new products (the ones that really matter to truckers), tech tips, and many entertaining human interest stories. But our readers especially look forward to the “Cover Feature” each month. Every issue of 10-4 Magazine features a unique or interesting truck on the cover and a two-page, full color centerfold along with an in-depth article. Truckers who have graced our cover tell us they have “celebrity status” not only the entire month they are on the cover, but for many months to follow. Most truckers consider it a rare privilege to be featured on our cover and centerfold – after all, there are only twelve of them per year.
We at 10-4 Magazine actively seek out beautiful trucks by attending truck shows, soliciting them in the magazine and on our website, and taking referrals from friends and advertisers. If you have a truck that you feel is “cover worthy” (or know of someone else who does), send us some pictures and information, along with ways to contact you or the owner. Please remember, we get a lot of photos and meet a lot of people out there and we just can’t put every truck on the cover – even those that might well deserve it! We do our best to represent as many makes, models, colors, styles and applications as possible because we wouldn’t want the magazine to look the same every month.
We also do our best to keep readers entertained with fun games and articles. We know that truckers spend a lot of time sitting in their truck waiting, so we try to help make that time a little more stimulating. Each issue features a timely wordsearch, a challenging crossword puzzle, a mind-bending numbersearch, inspirational quotes, stories of curious and amusing word origins, and a trucking-related cartoon (Truckertoon) drawn exclusively for 10-4 Magazine. Each month we do our best to enlighten our audience and brighten their day.
The staff of 10-4 Magazine attends many of the major truck shows (and a lot of smaller ones too) and puts together informative and fun reports which include a list of all the winner’s names. Annually, we attend The Truck Show in Las Vegas, NV (we always have a fun booth worth stopping and visiting), the Truckin’ for Kids Truck Show and Drags in CA, the Mid-America Trucking Show in Louisville, KY, the Truckerfest in Reno, NV, GATS in Dallas, TX and many more. We also have roving reporters (who happen to be truckers) that cover other events throughout the country. We love going to the various trucking events and hanging out with our friends and meeting new ones. The shows give us the opportunity to hear and see, first-hand, what truckers like and want. Many of the events we participate in and help promote raise money for different charities, which is just another way for us to give something back to the industry, local communities and caring organizations as well.
Another reason 10-4 Magazine has grown in popularity and acceptance is the fact that we’ve always given the smaller companies a sensible and effective place to advertise. Our advertising rates, when compared to other quality, well-known trucking publications, can’t be beat. We offer quality and value to smaller and larger companies alike. And, depending on your budget, we can put together anything from a small black-and-white Directory ad to a two-page, full color spread. Our experienced Art Department is available to aid you in every aspect of creating your ad – from conception of an idea to the final details of font style or additional colors. We also offer professional photo services if pictures are required for your ad. There is a nominal one-time ad setup fee that can be waived if camera-ready artwork is provided. Contact our Sales Department via phone, fax or e-mail if you would like to receive a rate sheet or inquire about placing an ad.
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