During the 1980’s, the pressure on transport networks for business and commercial use was enormous. National, regional and local government transportation departments faced increasing vehicular capacity which, left unchecked, would have significant environmental and financial implications. Greater capacity needed to be generated from existing networks but without the technology in place this was unlikely to succeed. Faced with this scenario, the need for Intelligent Transport Systems (ITS) became apparent.
As little was known about how the technology would perform in “real-time”, early deployments were rudimentary. However, growing political, security, social and environmental pressures for change resulted in the increased deployment of ITS.
In recent years the industry has made enormous strides in shaping the future of transportation. The technology is proven and the need for ITS and the benefits they deliver, not only road based but in all forms of surface transportation, is accepted.
Multi-modal applications have become a reality. Consultants and Systems Integrators actively consider the complementary relationship between the car, mass transit and light rail when planning transportation systems. By offering a choice of transport modes, travel has become easier and more flexible, productivity is enhanced and the environment is improved by limiting emissions caused by congestion.
Our development
Route One Publishing tracked the emergence of the ITS sector through our sister publication, World Highways. In light of these developments, a decision was made to launch a dedicated global business-to-business publication, specifically geared to the requirements of this emerging sector. In March 1995 the first issue of ITS International was published, to assess the benefits of Intelligent Transport Systems as they moved from research and development into full-scale installations.
ITS International concentrates on the deployment of technology, rather than simply the technology itself. Consequently, it is possible to examine the effectiveness of proposed solutions and assess how well the technology performs in real-time.
Uniquely, ITS International covers the full range of applications including mass transit and light rail systems. Through the pages of the TranSmart section, ITS International provides a series of dedicated articles that illustrate the benefits of multi-modal transport systems in urban environments.
This approach established ITS International as the leading title serving the industry. Articles published on merit and relevance have been independently researched and written. The editorial integrity of ITS International has resulted in achieving unparalleled reader loyalty.
Circulation
BPA International conducts the most thorough independent audit on the circulation of ITS International. It ensures all circulation claims are accurate, the supporting data is correct, and only those who genuinely qualify under the terms of the controlled circulation receive copies of the publication.
ITS International has the largest qualified circulation of any title serving the global sector with 19,147 copies per issue. Therefore, whether you need to cover the ITS industry on a worldwide or regional basis, ITS International is your targeted and cost-effective route to market. |
