Since 1954, Bell has been committed to providing customers with the same performance proven features and tailor-made fit incorporated in helmets designed for the world’s best drivers. Bell helmets have been worn and trusted by more champions, in all forms of auto racing, than any other helmet. The Bell name has always been synonymous with safety, technology, engineering excellence and legendary names like Andretti, Castroneves, Elliot, Fittipaldi, Foyt, Kinser, Labonte, Petty, Rahal, Schumacher, Senna, Unser, Villeneuve, and Waltrip to name a few.
Bell began as a small auto parts store in a suburb of Los Angeles, California. Growing under the leadership of Roy Richter, Bell became a leader in safety equipment for auto racing, motorcycling and then bicycling. His commitment to creating great products through a close connection with the sport, along with his trust of and care for the people who worked for him, turned Bell from a one-man operation to the premiere safety helmet company in the world.
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