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Founded in 1926, Swift is the oldest existing American, family-owned & operated, optical company spanning three generations. Our President, Alison C. Swift, is the granddaughter of founder, Robert W. Swift. Alison served as the National Sales & Marketing Manager for Swift's microscope division for 11 years prior to becoming Swift's first female President and CEO. Ms. Swift is committed to preserving the legacy that her forefathers have created, while leading the company into some new directions. Some immediate changes that have resulted from Alison's leadership are a new DBA of Swift Optics, consolidation of Swift's operations in San Jose and Swift's new status as a Woman-Owned Business.

Swift has been in the business of developing and importing quality optical products since 1926, when the first roof prism binoculars were imported from Germany. Since then, Swift has added spotting scopes, telescopes, specialty optics, riflescopes and weather instruments to our family of optical products.

In the early fifties, Swift established a branch office in San Jose, California, which now serves as our Corporate Headquarters. The development of Swift's new microscope line was spearheaded by a former Swift binocular sales manager. This new line succeeded in revolutionizing the educational science market as it was both economical and of good quality. In fact, it earned Swift enough market share to push the formerly uncontested "Giants" of the American Microscope world out of the market for good. For 50 years, Swift has continuously worked to build our brand and to maintain our reputation as leaders in the educational, veterinary/medical and research markets.

From our inception, we have backed our products with an unparalleled Lifetime Warranty and unrivaled parts support. We are committed to providing our distributors and their customers with innovative and durable products. Swift continues its pursuit of excellence by developing new and innovative products for our distributors and their customers.